Vision, Mission and Values

What we aim to do and what we stand for makes us who we are. We'd like to share this with you.


Our Vision

To build an army of productivity experts to help solve the world’s most pressing problems.

Our Mission

To create the world’s best productivity processes and provide people with the tools and knowledge to use them.

Our Core Values

  • Proactive planning is in our DNA.
  • We deliver engaging customer experiences.
  • We care about the details that make everything better.
  • We measure quality by our ability to inspire productivity.
  • We build calm, kind, and confident leaders.